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AdWords Mad Scientist

AdWords Mad Scientist
AdWords Knowledge ... Fresh from the Lab
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Latest Story

Secret Pay-Per-Click option: YouTube Promoted Videos

May 23, 2011
By Darrell Merrick
Secret Pay-Per-Click option: YouTube Promoted Videos-

I call this a "Secret" because it's a way that some internet marketers
are doing well.

There's a whole world of Google advertising that most people don't know
about:

YouTube Promoted Videos

YouTube Promoted Videos

This is a part of...
Read more »

Ad tip: try "short but sweet" copy

April 19, 2011
By Darrell Merrick
Ad tip: try "short but sweet" copy-

Here's a random copywriting tip.

Try thinking of the shortest version of what you're trying to say.
Or something that's a good little tease.

Micro adwords ad - sample-

We tend to try...
Read more »

Stop settling for Puny Quality Scores

April 5, 2011
By Darrell Merrick
Stop settling for Puny Quality Scores-

I see many AdWords advertisers fall into the lull of just accepting low
Quality Scores.

Or more often: they just don't know what their scores are, and don't
realize that they have low scores ... and don't realize it's costing...
Read more »

AdWords Conversion Tracking (and why you should do it)

March 30, 2011
By Darrell Merrick
AdWords Conversion Tracking (and why you should do it)-

You really need to have some sort of conversion tracking in place.
Even if just for an intermediary action rather than a buy.

Sure it's great to see impressions and...
Read more »

Duplicating Ad Groups (and more)

December 15, 2010
By Darrell Merrick

In my prior post I mentioned copying ad groups. And in that case I
re-created it, rather than just "duplicating" it.

Now you may be wondering how to duplicate and...
Read more »

Ad Group "Makeover"

December 14, 2010
By Darrell Merrick
Ad Group "Makeover"-

I was doing a new version of an ad group today.
Basically duplicating it and doing a new landing page and type of ad.

Normally I'd do a "straight" duplication,...
Read more »
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Recent Posts

* Secret Pay-Per-Click option: YouTube Promoted Videos
* Ad tip: try "short but sweet" copy
* Stop settling for Puny Quality Scores
* AdWords Conversion Tracking (and why you should do it)
* Duplicating Ad Groups (and more)
* Ad Group "Makeover"
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