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Abstract
#AdWords Mad Scientist » Feed AdWords Mad Scientist » Comments Feed
AdWords Mad Scientist
AdWords Mad Scientist
AdWords Knowledge ... Fresh from the Lab
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Latest Story
Secret Pay-Per-Click option: YouTube Promoted Videos
May 23, 2011
By Darrell Merrick
Secret Pay-Per-Click option: YouTube Promoted Videos-
I call this a "Secret" because it's a way that some internet marketers
are doing well.
There's a whole world of Google advertising that most people don't know
about:
YouTube Promoted Videos
YouTube Promoted Videos
This is a part of...
Read more »
Ad tip: try "short but sweet" copy
April 19, 2011
By Darrell Merrick
Ad tip: try "short but sweet" copy-
Here's a random copywriting tip.
Try thinking of the shortest version of what you're trying to say.
Or something that's a good little tease.
Micro adwords ad - sample-
We tend to try...
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Stop settling for Puny Quality Scores
April 5, 2011
By Darrell Merrick
Stop settling for Puny Quality Scores-
I see many AdWords advertisers fall into the lull of just accepting low
Quality Scores.
Or more often: they just don't know what their scores are, and don't
realize that they have low scores ... and don't realize it's costing...
Read more »
AdWords Conversion Tracking (and why you should do it)
March 30, 2011
By Darrell Merrick
AdWords Conversion Tracking (and why you should do it)-
You really need to have some sort of conversion tracking in place.
Even if just for an intermediary action rather than a buy.
Sure it's great to see impressions and...
Read more »
Duplicating Ad Groups (and more)
December 15, 2010
By Darrell Merrick
In my prior post I mentioned copying ad groups. And in that case I
re-created it, rather than just "duplicating" it.
Now you may be wondering how to duplicate and...
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Ad Group "Makeover"
December 14, 2010
By Darrell Merrick
Ad Group "Makeover"-
I was doing a new version of an ad group today.
Basically duplicating it and doing a new landing page and type of ad.
Normally I'd do a "straight" duplication,...
Read more »
Page 1 of 812345...8»
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Recent Posts
* Secret Pay-Per-Click option: YouTube Promoted Videos
* Ad tip: try "short but sweet" copy
* Stop settling for Puny Quality Scores
* AdWords Conversion Tracking (and why you should do it)
* Duplicating Ad Groups (and more)
* Ad Group "Makeover"
* Broad vs Exact match keywords
* Facebook Advertising vs AdWords
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